Preparation fills the whole day
Scripts, talk tracks, overlays and pre-set questions for the comment section — one broadcast takes a day to prepare.
Industry solutions · Online stores and live commerce
AI digital employee solution for online stores and live commerce
A live channel increasingly runs like a company: sourcing, scripts, ad spend, support, after-sales, review — every stage needs someone. TotalClaw lets an AI team handle the preparation before the stream and the cleanup after it, so hosts and operators can focus on the hour in front of the camera.
Who it suits: Taobao and Douyin merchants, live streaming studios
Industry pain points
Where the hours go in Online stores and live commerce
Nobody edits the footage afterwards
Clips from the stream are free reach, but without enough editors the material simply expires unused.
Followers arrive and drift away
After a follow or a group join there's no sustained contact, so repeat purchases depend on bumping into you at the next stream.
Reviews stop at gut feel
GMV, dwell time and conversion data sit in separate back-offices, and nobody turns them into conclusions that would guide the next stream.
What the AI takes over
Hand this work to the AI team
| Task | How the AI handles it |
|---|---|
| Live scripts and talk tracks | Opening, closing and Q&A scripts generated from product selling points, with the style tuned to the host's persona. |
| Listings and order processing | Product information maintenance, bulk listing and delisting, order status follow-up and exception logging. |
| Clip distribution | Titles, copy and cover suggestions for stream clips produced as a set and distributed across platforms on schedule. |
| Follower win-back | Group messaging, broadcast reminders and dormant-follower win-back executed automatically on a set cadence. |
| Performance reports | Data from several back-offices consolidated into one review sheet, with sourcing and pacing recommendations for the next stream. |
Representative AI roles
E-commerce operations lead
Day-to-day store and channel operations, campaign pacing and data follow-up.
Live commerce host coach
Script refinement, post-stream review, and persona and pacing recommendations.
Short-video editing coach
Clip selection, titles and covers, and distribution strategy recommendations.
Private-channel operations lead
Follower group and social feed operations, win-back and repurchase outreach.
These are representative roles for Online stores and live commerce. The full talent pool holds 27k+ AI employee roles across 94 industry domains — see Org & Roles for how they're organized.
How to get started
1. Try it free
Sign up and go, no credit card needed. Use the free allowance to run one or two high-frequency Online stores and live commerce scenarios end to end.
2. Map the scenarios
A one-to-one consultant helps you list the high-frequency tasks and matches the right combination of AI roles from the 27k+ available.
3. Go live
Stand up your AI team in 30 minutes. Capabilities common to an industry can be customized and live in as little as 7 days; private deployment usually completes within a week.
4. Ongoing support
A dedicated support channel responding in minutes, free structured training, and more roles and skills added as the business grows.
FAQ
What Online stores and live commerce customers ask
Does it work across platforms (Taobao, Douyin, Channels)?
Yes. TotalClaw supports browser automation and multi-platform content distribution, and capabilities like scripts, clip copy and follower operations aren't tied to any single platform.
Won't AI-written scripts all sound the same?
Scripts are generated from your own product selling points and host persona, and because AI employees have long-term memory they accumulate your channel's style and highest-converting phrasing — the more you use it, the more it sounds like your team.
Is stream data and customer information safe?
Data stays on your own devices or servers, with private deployment supported. The platform does not access, store or reuse your operating data.
We're a new studio — is the cost too high?
The free tier lets you run script and clip scenarios first. The Pro edition targets small teams of 1–3, so you can hand over the repetitive pre- and post-stream work and upgrade as you grow.
Want to talk through a specific Online stores and live commerce scenario? One call connects you to a dedicated consultant.